2017年北京时间10月9日诺贝尔经济学奖揭晓，理查德·塞勒(Richard Thaler)——行为金融学奠基者、芝加哥大学教授获奖，理由是行为经济学的成就。 ​

官网原文：

The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 was awarded to Richard H. Thaler "for his contributions to behavioural economics".

理查德·塞勒1945年出生于美国新泽西州。曾先后在罗彻斯特取得文学硕士(1970)和哲学博士(1974)学位。先后执教于罗彻斯特大学 (1971-1978)和康奈尔大学(1978-1995)，1995年起任芝加哥大学商业研究生院行为科学与经济学教授、决策研究中心主任至今。现为美国经济学会会员、美国艺术与科学研究院院士。系行为经济学和行为金融学领域的重要代表人物。

研究领域

塞勒的紧要研究领域是行为经济学、行为金融学与决策心理学。在行为金融学方面，塞勒研究人的有限理性行为对金融市场的影响，并作出了很多重要贡献。塞勒是赫伯特·西蒙（HerbertSimon）所领导的一个委员会的委员，其任务是向总统的科学顾问提交关于决策与问题求解的研究报告。

官网人物介绍

Richard H. Thaler has incorporated psychologically realistic assumptions into analyses of economic decision-making. By exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes.

Limited rationality: Thaler developed the theory of mental accounting, explaining how people simplify financial decision-making by creating separate accounts in their minds, focusing on the narrow impact of each individual decision rather than its overall effect. He also showed how aversion to losses can explain why people value the same item more highly when they own it than when they don't, a phenomenon called the endowment effect. Thaler was one of the founders of the field of behavioural finance, which studies how cognitive limitations influence financial markets.

Social preferences: Thaler's theoretical and experimental research on fairness has been influential. He showed how consumers' fairness concerns may stop firms from raising prices in periods of high demand, but not in times of rising costs. Thaler and his colleagues devised the dictator game, an experimental tool that has been used in numerous studies to measure attitudes to fairness in different groups of people around the world.

Lack of self-control: Thaler has also shed new light on the old observation that New Year's resolutions can be hard to keep. He showed how to analyse self-control problems using a planner-doer model, which is similar to the frameworks psychologists and neuroscientists now use to describe the internal tension between long-term planning and short-term doing. Succumbing to shortterm temptation is an important reason why our plans to save for old age, or make healthier lifestyle choices, often fail. In his applied work, Thaler demonstrated how nudging – a term he coined – may help people exercise better self-control when saving for a pension, as well in other contexts.

In total, Richard Thaler's contributions have built a bridge between the economic and psychological analyses of individual decision-making. His empirical findings and theoretical insights have been instrumental in creating the new and rapidly expanding field of behavioural economics, which has had a profound impact on many areas of economic research and policy.

诺贝尔经济学奖(The Nobel Economics Prize)，全称是纪念阿尔弗雷德·诺贝尔瑞典银行经济学奖(The Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel)，通常称为诺贝尔经济学奖，也称瑞典银行经济学奖。

诺贝尔经济学奖不属于诺贝尔遗嘱中所提到的五大奖励领域之一，而是由瑞典银行在1968年为纪念诺贝尔而增设的，其评选标准与其它奖项是相同的，获奖者由瑞典皇家科学院评选，1969年（该银行的300周年庆典）第一次颁奖，由挪威人弗里希和荷兰人丁伯根共同获得。